Why Turn To Empowering Conversational AI?
Why Conversational AI?
Conversational AI software provides the ability for you to build individualized journeys that match your business and audience with ease. It also can engage audiences with pure relevance, empathetically, without human involvement. These technologies move beyond sending a simple text message or engagement through Facebook Messenger or WhatsApp. Now, you can send text messaging that is fully intelligent and can correspond and engage instantly with your customers, fans, employees, constituents, and followers. Yes, we love text messaging because it is a powerful medium of delivering real-time content, but the engine behind it is what empowers the experience and opens two-way communication between brands and their customers 1-to-1 at scale. Using real-time first party declared data in a message stream forts the opportunity to personalize the experience for each individual customer based on their preferences. 90% of consumers want brands to communicate with them via text because it is the most convenient option for them. Information to help them decide to buy is delivered directly to their phone, no apps, no user profile, just a text message they can respond to and interact with.
of text messages are opened compared to 20% of emails
of Americans have smartphones
of text messages get a response within 3 minutes of delivery
of consumers would like to be able to have a text conversation with a business
How to write good text messages?
Consumers want the convenience of text, but they don’t want to be spammed in a new channel. The key to harnessing the power of text is writing good text messages that go beyond informing your audience, to involve them in the conversation, and incent them to take action.
Text is a conversation channel, not a billboard or a megaphone to spam your audience. The messaging should fit the channel. Text messages should be conversational, personalized, and interactive.
Over messaging your audience with repetitive, bulk messages will push them to opt-out of your messages to never hear from you again.
To write a good text, start by identifying your audience. 72% of marketers don’t know their audience, but text can help you identify your core audience, where your buyers are and who will recommend your product. By identifying your audience, you can personalize the messaging to help them use your product to solve problems they have or achieve their goals.
Expanding To Business Operations
Conversational AI, chatbots, and experiential mobile messaging isn’t just for marketing. These solutions have rapidly taken adoption over the past several years and have advanced the way in which businesses operate. Text messaging is a primary, results driven, and proven communication medium to connect with people quickly and conveniently. Text has continually evolved over the last 28 years, making it a powerful, flexible tool that has endless applications. Use text for HR to communicate with employees and enhance company culture. Supplement your customer care team with KBot solutions answering common customer questions and free your staff to spend their time on other projects. Use text as a connector and a communicator for business operations. Text can be integrated into a number of platforms to ensure information gets delivered wherever it is needed. When an order is placed, send the appropriate information to each department; fulfillment, delivery, and billing all receiving the information they need in the moment the order is placed.
Each solution is unique to fit business needs, to learn more about text for business operations, click here.
Is SMS & Text Effective For Marketing?
SMS marketing is the most effective tool at a marketer’s disposal because it opens the opportunity to personalize the experience for the individual and open a dialogue between the brand and consumer.
Text is personal, private, and not a place for spam. Customers that trust you with their mobile number should be rewarded with rich experiential messaging, not punished with spam. It all starts with strategy in marketing and our teams can assist you with the right strategies to build into fully trackable results.
With the focus on the customer, the right strategy, and the right messaging, Conversational AI empowered texts have quickly become your highest producing channel.
Designed to Achieve an Outcome
Ways to Engage
AI Powered Orchestration
Opt-in Opt-out management
Centralized analytics & reporting
Chatbot powered engagements
Real-time 2way comm
Survey and polling tools
Library of integrations
Text enable business #
Link shortening & tracking
Click retargeting segmentation
Mass texting capabilities
Shared short codes, Long codes, toll-free
Geotracking & Geofencing